Private Label Rights versus Resell Rights: Know the Difference

Utilizing Private Label Rights (PLR) content is just one of the ways online business owners are increasing their sales. You can purchase PLR content and other products to use on your site,  in your newsletters and more. Another way to make money is implementing the use of resell rights somewhere in your arsenal of tools.

It is important to know the difference between the abbreviations that are used in online business. PLR stands for Private Label Rights. These products make it easier for an online business to draw traffic to their site, create products and more. With PLR content, you can use it in the format that you purchased it or rewrite it and create a new product. All PLR content can be sold again by the purchaser, but there are almost always certain rules you should follow regarding exactly how you sell that content. You’ll have to check with each individual PLR site to find out what those rules are.

Many PLR users combine their PLR with other products to create something new for their customers. With quality content accompanying your offerings, you can make more money. The number of new products up for sale is now limited by only the creativity of your mind.

For more enterprising business owners, one option to consider is resell rights products. Resell Rights (RR) can be offered to buyers who are looking for ways to build a brand with a variety of new products. It is important to note that resell rights have a different set of rules than Private Label Rights. With Resell Rights, the buyer is able to resell the product with their name on it but cannot in any way alter the product. On this front, you make money by selling the same product you purchased and keeping the profit for yourself.

Here is another twist on the scenario. Purchase a Private Label Rights product and rewrite it to create a whole new product. With the new product, offer Resell Rights to it and you’ll find another avenue for free traffic. Your investment in the whole process was a small amount of money for the PLR product and a few hours to rewrite and create the new product. With a couple of sales, your modest work has paid for itself. By creating your own resell rights products your links stay put even if someone else is selling the product, which drives even more traffic to your site.

Both Private Label Rights and Resell Rights have a place in your online business. When you know the difference between the two you can effectively use them both to increase your visibility with other online businesses and customer sales.

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This article is #5 in a 10 part course about Private Label Rights.

Rewriting: Personalize Your PLR Content

PLR content has become the greatest thing since sliced bread in the online marketing world. You can buy PLR products for a reasonable price and reap a ten-fold (or more) return. Personalizing your PLR content will set your site apart from the others and send sales even higher.

What is so great about PLR content? Private Label Rights products can be revamped, displayed as is or sold. The best part: YOU didn’t have to come up with the topics, do the research or write any of the content.

PLR content can have a downside for buyers. Many online businesses know the value of PLR content and are buying it up and joining membership sites that send them new PLR each and every month. In case you haven’t figured it out yet, that means the potential for several hundred others to possess the same content you do.

In order not to anger the search engine gods or your faithful visitors, rewriting is necessary for the greatest success with PLR content. Before you get that sheepish look, rewriting is a lot less work than you would imagine. For one, the work has been done; you are just rearranging, removing and or adding to the content already provided to you.

Here are a few suggestions for rewriting PLR content.

• Use Software –  There are software programs that can rewrite articles to create new ones. Be careful with this though because some can change the feel of the article or use synonyms for words that turn your article into nonsense. It’s always a wise idea to give your content a once-over after using the software.
• Use a Ghostwriter  - Many ghostwriters are out of the price range of a beginning website owner, but using their services for rewrites costs less since the work is already done. Ask for a paragraph by paragraph rewrite to keep the same general feel of the article but with different words. If you are looking for SEO friendly content, this process works quite well.
• Do-It-Yourself  - Maybe you are a great writer, but don’t have the time to create your own content. It would be easier for you to rewrite portions of your PLR since you are already familiar with the writing process and the topic of the content.
• Add Relevant Links - Some PLR content packs will include helpful links and keywords used to create the content. Add those links in your articles or use your own product or affiliate links to help monetize them.
• Add Graphics - Depending on your topic, adding pictures and other graphics make it stand out from the rest. Print screen images will demonstrate what you are talking about in the content and further engage the reader. Look for free to use graphics online or create a video to go along with the content to up the ante with your PLR.

Are you looking to make the most of your PLR content? Rewriting portions of the content give your articles the personal touch your readers are searching for. Set yourself apart from all the other cookie-cutter sites out there.

Our PLR Xtreme is a complete Boot Camp Training for using PLR content.

Part 4 of a 10 Part Course about Private Label Rights.