Being able to personalize your copy means that what you will produce is unique – a testament to your skills and talent. If you want to personalize your copy, here are 4 ways you can use your one-of-a-kind style to write copy that truly stands out:

• Know who you are

Psychologists, writers and marketers from Hippocrates to Brian Tracy have created labels to categorize each person’s personality. That’s why you get words such as Sanguine, Choleric, Melancholic and Phlegmatic and the more recent Driver, Analytical, Amiable and Expressive. What about you? Are you upbeat? Assertive? Aggressive? Optimistic? Laid Back?

Find out which personality type you are if it’s still unclear to you. Taking tests or asking close friends for their opinions will help. You could also check your writings in the past so you can compare how you have progressed over time.

• Be who you are

One common mistake among writers is that they try to be something they are not, thinking that readers will appreciate the effort. Wrong. Readers can be quite clever at spotting fakes so the tone and manner of your writing will tell them whether you’re bluffing or not.

Instead of pretending to be someone else, use your own quirks and personal ways of expression to write your copy. You’ll find that it will be easier to write and the flow of the copy will be looser and more effortless.

• Speak to your readers through your writing

Writing is a means of expression, so it has the same function as speech – to communicate and reach out. Instead of agonizing over how to personalize your copy, try to speak to your readers through your writing but use the tone and style that you would use if you were speaking.

Try using the first and second person when writing. If you want to personalize your copy when writing about organic vegetable planting, for example, avoid using third person nouns such as ‘the gardener’, ‘they’ or ‘them’.  Use ‘I’, ‘my’, ‘you’ or ‘your’ to make it sound as if you’re talking directly to the person.

Imagine that you and your reader are engaged in a real discussion. How would you talk? How would you present your ideas? What words would you use?  By writing an article that sounds as if you were speaking to the reader directly, you will be able to produce a highly personalized copy. The flow of ideas will be much more natural and easy to relate to.

• Personalize your copy but be useful

There is a point in a writer’s work where he or she must compromise. After all, the end user of a write-up is not the writer but his readers. If your readers cannot relate to or understand what you have to say, then all your efforts would be in vain.

Try to write copy that your readers will find interesting and useful, something that will allow your personality to shine through at the same time. Personalize your copy by making sure that readers equate you to quality write-ups and information that they can truly make use of and value.

If you want to learn how to write your own high converting sales copy, or double – even triple – the response of your current sales letter, look no more!

We highly recommend you to check out our bestselling course, Mastery Of Words — 2 hour digital home study course to incredibly profitable online copywriting.

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First, you need to remember that you need to shed the skin of the writer and put on the fur of the reader. You, the Internet reader, are not interested in every single word of the copy: you need to get the information at one click, at one go, and get a lot of this information without having to go through every single word, but by looking quickly through the copy. In order to test this, you may need to have a few friends on hand. Skim the copy and see if you get the information immediately. Does the copy interest you at first glance? Don’t read into the sentences too much: see if the copy stands out and if it entices you to start at the beginning and read more.

Remember, a copy is your magic ticket to getting a casual reader to start reading your work and going through your website. It could well be your magic ticket turning that same casual reader into a buyer! So be careful with your review. Ask yourself: if I had only five minutes to spare, would I read this? Is it too long and daunting? Is it too short and careless? There’s nothing wrong with a moderately-sized copy: it shows that you have a lot to say, but you know your stuff well enough so that you don’t need a lot of flowery words to get your point across.

Do you have all your facts straight, and all of them written into your copy in a concise manner? This means that you need to deliver your key points through a single line or two, at the most, of text. If you keep on going for far longer, you may as well write a blog entry about your day and all your feelings: the longer you go, the easier it will be for you to lose your visitor.

Is the copy written with the right grammar and syntax? You might be surprised: people will communicate via text shortcuts on your local forum or mailing list, but they will demand that they be written to in proper English. The right grammar and syntax will also show how professional you are: if you can’t take care of something as basic as grammar, then how can your customers trust you to take care of their needs and wants? How can customers trust you to have a product or service that actually will help them?

Is the copy formatted well, with a lot of white space? White space will give your readers’ eyes some respite from the text, and it will actually invite people to read your copy. Moreover, avoid putting text in daunting, big seas of paragraphs: break these paragraphs down. Put text in narrow columns so that your customers do not strain their eyes. Not only should your copy be suited to match a certain professional tone, it should also have the appearance of being something that should be read at all.

These are only a few tips that you should remember when reviewing your copy. If you have a well-written copy, you will find it easier to get more customers and catch people’s attention.

If you want to learn how to write your own high converting sales copy, or double – even triple – the response of your current sales letter, look no more!

We highly recommend you to check out our bestselling course, Mastery Of Words — 2 hour digital home study course to incredibly profitable online copywriting.

Click here to read more about Mastery Of Words now!

And you might want to look at Copywriter’s League as well. Copywriter’s League is a more affordable alternative for people to pick up the skill of salesmanship in print.

• Content matters, first and foremost.

Content in this context refers to substance – the overall worth of the write-up. It doesn’t refer to the number of words used or type of words you chose to use.  What does your write-up say?  What value can the readers get out of it? Are you substituting good grammar and big words because you have nothing else to say?

Although you shouldn’t be afraid of big words, it’s always better not to complicate things for your readers. Determine your target audience first – their interests, capacity, what they find useful and interesting – and then write for them. By placing more importance on what your readers can get out of your write-up, you will be producing more substance out of your copy. After all, what’s great grammar if there’s nothing good in what you have to say?

• Focusing solely on grammar is distracting

One common mistake among writers is obsessing about grammar when they begin to write. As a result, they get distracted, derailed from their train of thought. Imagine having a really terrific idea and then worrying over where to place a comma or which clause to use first.  The great ideas and content that could have come out of you as a writer and made your writing better can get lost or confused with other ideas and concerns.

When writing, don’t worry too much about grammar, at least at first. Write down words as they come to you.  Don’t let the subject of grammar bother you when inspiration strikes.  Only when you’re done should you then go over what you have written to check and improve it. Only then should grammar be a concern. After all, how can you proofread something you haven’t even written yet?

• Even the greatest focused on substance and not on form

The great American writers Ernest Hemingway and William Faulkner had a famous rivalry.  Faulkner, a writer praised for his intricate prose style (that initially confused his readers), criticized Hemingway’s trademark simplicity.

Hemingway fired back, saying that there are ’simpler and better words’, even saying that Faulkner shouldn’t think that ‘big emotions come from big words’. Refusing to give in and use what he called ‘10-dollar words’, Hemingway continued to write in his simple, easy style. He is still a well-loved and much-admired author today.

Grammar is not everything, but…

Grammar may not be everything but it is still a major component of good copy. You can’t just ignore the value of good grammar because it isn’t the be-all and end-all of writing.

Good grammar is equated to professionalism and is considered the true sign of a skilled and experienced professional. Furthermore, it’s also considered as one of the signs that what you have written is reliable. Bad grammar, on the other hand, is for amateurs, lazy writers and scammers.

Although grammar is not everything in writing copy, don’t ignore it. Use it as a means to improve what you have already written and progress as a writer.

If you want to learn how to write your own high converting sales copy, or double – even triple – the response of your current sales letter, look no more!

We highly recommend you to check out our bestselling course, Mastery Of Words — 2 hour digital home study course to incredibly profitable online copywriting.

Click here to read more about Mastery Of Words now!

And you might want to look at Copywriter’s League as well. Copywriter’s League is a more affordable alternative for people to pick up the skill of salesmanship in print.