Writing the best headline is not as complicated as many marketers would think;  it can be simple if you will follow the right process. Rather than thinking of how you should write your headline, think of what it should say to your visitors. To help you think about a possible headline, listed here are the types of headlines to choose from:

1. News Headline.

If your service or product proposes something newsworthy, publicize it in your headline. You’ll naturally use this to present your new product or an enhancement to your existing product. You can make use of words like “Now”, “New”, “Introducing”, “Just Released”, “Finally”, “At Last” or “Announcing” to make your “News Headline” more appealing.

For example: “Finally! A New Diet Pill that Can Work In Just Seven Days!”

2. Benefit Headline.

Features do not sell but benefits do. To compose a winning benefit headline, you must be overly familiar with your market. This will allow you to offer them a compelling and powerful benefit-driven headline that will easily entice your audience. Research every little benefit that your prospects are looking for on a product or service.

An example of a benefit headline is: “Cleans and Whitens Your Teeth…”

3. Guarantee Headline.

These are headlines which present appealing benefits and guarantee results. If your product or service gives a powerful guarantee, let your would-be customers know it by showing it in your headline.

For example: “Whitens your Teeth in just 10 days… Money Back Guarantee!”

4. “How to” Headline.

There are many “How Tos” present either in books or on websites so you wouldn’t be wrong with this type. Try placing “how to” on your headline and it will really be enticing for your prospects to know what solutions, information and advice you have for their problems.

For example: “How to Win Back Your Husband…”

5. Testimonial Headline.

This type of headline utilizes testimonials of customers for the headline. Your customers will sell for you since they will be talking of the benefits they gain from your products.

For Example: “I Earned A Lot By Just Purchasing this Self-Help Book”

6. Question Headline.

You must be cautious when using this type. You must be well informed about your market or you may blow your chances of winning them by this advertising drive. The good types of question headlines are those that encourage your prospects to be involved.

For example: “Have You Turned Your First Date into Disaster?”

7. Command Headline.

This type of headline instructs your custumers on what they should do. The command must encourage action through benefit offerings which will really help them. Most effective headlines start with action verbs.

For example: “Stop Your Financial Problems!”

You can model your headline from the types listed above, but be sure to use sizzle in your headlines to compel your prospects to read your site. Move beyond the usual and create your headline from a different angle. Make a list of some new attention-grabbing terms and see your sales surge up!

If you want to learn how to write your own high converting sales copy, or double – even triple – the response of your current sales letter, look no more!

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